The promotional campaign for the film “The Peasants” (dir. DK Welchman, Hugh Welchman, prod. BreakThru Films), created by NEXT FILM, has been awarded Bronze at the prestigious Effie Awards 2024 in the Entertaiment category. The Effie Awards are one of the most important honours in the marketing industry, awarded for the effectiveness of promotional campaigns that combine a creative approach with excellent business results.
‘The Peasants’ is a unique project, an adaptation of a classic of Polish literature – the novel by Władysław Reymont. Made on a grand scale, the film has been acclaimed by audiences and critics alike. Also behind the film’s success is NEXT FILM’s multifaceted marketing campaign, which innovatively combined tradition with modern promotional tools.
Kinga Rybarczyk, Managing Director of Next Film, responsible for Marketing and Public Relations, says that the Effie Awards recognise the team who approached the project with passion and commitment: “It was quite a challenge to create a campaign that promotes a story so deeply rooted in Polish culture in a modern way. For us, the Effie Awards are a great honour and motivation for further action, as well as confirmation of the quality of our work. Thank you to the Jury and congratulations to all the winners!
The campaign for the film “The Peasants” stood out not only for its effectiveness, but also for its innovative approach to communicating with audiences, involving a variety of media and communities. Thanks to extensive marketing activities, the film reached millions of Poles, triggering wide-ranging discussions about the literary classic and Polish cultural heritage. In November 2023, one and a half months after its premiere, ‘The Peasants’ reached a peak of 1,569,245 admissions. It was No. 1 in box office 2023 among Polish films and No. 5 among all films in cinema distribution in Poland. By the end of March 2024, ‘The Peasants’ had attracted more than 1,8 milion viewers to cinemas.
The Effie Awards is an international competition that annually rewards the best marketing campaigns for their effectiveness and innovation.
More about the film ‘Peasants ’: https://next-film.pl/film/chlopi/
More about upcoming premieres: https://next-film.pl/katalog-filmow/